- PII
- S0044748X0000619-9-
- DOI
- 10.7868/S0000619-9-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue 2
- Pages
- 19-30
- Abstract
- This article throws light upon different types of implementation of e-business model on the consumer market of Latin America and Caribbean basin (LAC). Sales of products and services through the Internet have great potential for the development of the region. This channel is used not only by global companies but also by local players both for satisfaction of domestic demand and for introducing their products to the foreign markets.
- Keywords
- e-business model, e-commerce, consumer market
- Date of publication
- 01.02.2012
- Year of publication
- 2012
- Number of purchasers
- 1
- Views
- 1026